Located in downtown Grand Rapids, the new mixed-income development is designed to express a refined simplicity that reflects the city’s rich design history, while also providing an energetic retail destination. The base of the building is clad in brick and articulated in a friendly pedestrian scale with active glass retail space wrapping the corner of Fulton Street and Sheldon Avenue. The recessed shop windows accentuate the composition and structural expression of the building. A recessed horizontal break at the fourth level defines the separation of the brick base from the tower above. The residential entrance is distinctly defined off Sheldon Avenue, opening into a refined double-height lobby. The result is a modern interpretation of an arcade-like shopping street that is both familiar and inviting to consumers. The project is pursuing LEED® Silver Certification.